A Resear ahappydeal scam ch Report on the Change in Global Auto Industry (XII)
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A Research Report on the Change in Global Auto Industry (XII)Published: 29 Jul 2009 18:29:21 PST

Part Three. Analysis of the impact of the change on players in the Chinese market

1. Global automakers will pay more attention to the Chinese market

①The domestic Chinese market will be getting more fiercely competitive, as the financial crisis has urged global carmakers to pay more attention to the Chinese market, and they have very different urgent needs for enhancing their investment in China.

Since the financial crisis, China's auto market has shown strong performance. According to statistics from China Association of Automobile Manufacturers (CAAM), the monthly sales by June this year in China's auto market had exceeded one million units for four consecutive months, and China has overtaken the United States as world's largest auto market for six straight months.

Automakers are more optimistic about China's long-term potential. Judging by the Chinese government's stimulus measures for the auto market and by the continued growth of China's GDP, the world's most populous country's per capita vehicle ownership rates will further increase and car sales in China will finally exceed 20 million units to really become the world's largest auto market.

In addition, because the Chinese market is different from Japan, South Korea and other East Asian countries, and is getting even more open than the U.S. market, global brands of passenger cars in China nearly account for 70% market share in the world. Any strong automaker still has the opportunity to get some share of the Chinese market.

Although the Chinese market is one of the world's most competitive markets, it remains to be an emerging market as it is still growing continually. Therefore, multinational auto companies will surely pay more attention to the Chinese market.

② Different companies have different urgency of investment in the Chinese market, and the future competitiveness of the domestic market will be increasingly fierce.

Global automakers have all realized the importance of the Chinese market, but not each of them will see China as their strategic priority market.

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