Aug. 18, 2009 (China Knowledge) - Japanese electronics giant Toshiba Corp saw its TV market share decline significantly in China during the past year, according to a latest report from a domestic home appliance research advisory firm A-View Consulting.

Statistics from the report show that Toshiba TVs, formerly among the Top 10 TV brands in China, had a market share of only 1% in January 2009, compared to a market share of 8% in the first quarter of 2008.

Reportedly, the fall in its market share resulted from the supply shortage as the Japanese company expanded supply to the U.S. and Europe as well as its home market.

The move showed the company's intention of withdrawing the ongoing price war in China and was said to be Toshiba's strategy of maitaining its status as a high-end manufacturer.

Toshiba started to reduce its TV business operations in China from the beginning of this year and halted some supply channels in order to maintain retail prices in the country, according to Toshiba's local distributors.

Toshiba posted ¥343.6 billion of net loss in its latest fiscal year and it plans to shift its focus on nuclear power plant, solar energy system and medical equipment this year.